The changes economics of Pinot Noir and a mention of our Lolita Vineyard Pinot Noir

Great article here about how it's no longer enough for a site to grow excellent Pinot Noir. The economics of that site, resulting bottle price, and consumer willingness to pay increasingly have to work together. Nice mention of our 2022 Lolita Vineyard Pinot Noir as well among some of the Pinot Noir making giants.

https://southfloridareporter.com/the-heartbreak-grape-at-a-crossroads-why-pinot-noirs-fragile-allure-may-price-it-out-of-the-market/